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As MTV Turned Into A Business Success, It Made A Big Number Of Stars Whose Careers Would Have Been Totally Different Without The Exposure.

Cable channel MTV turns 30 today and I think it’s improbable that any article noting the event will be well placed to fight the urge to include some rant about the absence of music videos on the network.

In principle, I understand the grumbles. I watched the network from its earliest days and there had been something enchanting about discovering some artist or song thanks to the video. As MTV became a commercial success, it made a massive number of stars whose careers would be completely different without the exposure. Sure, performers such as Paula Abdul owe their careers to MTV, but it is hard to imagine what the careers of musicians like Michael Jackson would be without the video exposure.

But from the earliest years of the network, MTV pursued a strategy of making original, non-musical programming. And after they made that call, it was unavoidable that the successfulness of that programming would push the music off the primary MTV Network.

There are good business reasons for opting not to play music videos on a channel that was initially branded as a music network. No wire channel wants to be in a position where their success is reliant on access to content being made by third parties. In pretty much the same way that HBO and Showtime commenced manufacturing original programming as a technique to offset the assertive dealmaking of the film studios, MTV moved toward original programming so they would not be contingent on the whims of the music labels.

I think things might have been subtly different if MTV had been owned by a media company that also owned a music label. But without guaranteed access to music videos, MTV had no choice than to move toward original programming.

Granted, MTV did not necessarily have to choose the programming mix that it did. But because it’s owned by Viacom, which approaches its multiple cable channels the way Clear Channel programs its radio stations, programming calls are usually as much about playing to the network’s target demo as anything more.

That pressure from the sales side is also why you see things like Viacom-owned movies pop up in primetime slots. Their cost is close to free, and its simple for a sales staff to sell a block of films airing across all the Viacom Networks.

At the end of the day, MTV is a business. And it’s difficult to prove with the grounds that whether it airs music videos, it’s been an exceptionally successful network. So while I miss the videos (and the VJs), I am 10 years past making snide remarks about the absence of music on MTV.

But as MTV turns thirty, I do fret about the corrosive effect its programming has on kids.

Stressing about such things probably appears quaint to most audiences (and TV critics) at this juncture. MTV obviously has got the right to air what it wants, how it wants. The indisputable fact that many of its shows are successful illustrates there is an audience for them.

But because rumpus sells, MTV has made this vision of American teenagers that often highlights the very worst of what we will be. MTV isn’t airing Teen Mom because they hope to convince teen spectators not to conceive. In fact , the underlying message of the show is “hey, it will be okay.” Seeing girls who have shown up on Teenager Mom splashed across mag covers at the local superstore is morally wrong on so many levels I could write a book about it and still just scratch the surface. The incontrovertible fact that versions of jersey Shore air around the world makes me more sad than pleased with the network’s programming prowess.

What worries me as MTV turns thirty is that for many American kids, Viacom has as much influence on their lives as school or friends. From Nick Jr’s preschool programming thru Nick’s animated shows thru Teen Nick and MTV, Viacom controls the popular culture landscape of America’s youth.

I will not claim anybody is evil. Almost all of the programming choices have more to do with sales opportunities and audience share than cultural impact. But at age thirty, MTV should be pondering such things, and it appears clear to anyone who watches the network that the morality of what they air is barely a concern,writes tagza.com.
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USB 2 Channel PC Oscilloscope $287.99 This versatile and powerful ‘scope harnesses the power of your pc or laptop to drive its software, eliminating the need for bulky stand-alone oscilloscopes, analyzers, and transient recorders! Just attach it to your laptop for easy troubleshooting readings in the field, or set it up on your workbench at home or the office. Powerful software is included, along with a DLL giving you the ability to …

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ASUS P8H67-M PRO/CSM (REV 3.0) LGA 1155 Intel H67 HDMI SATA 6Gb/s USB 3.0 Micro ATX Intel Motherboard $138.12 LGA1155 Intel Sandy Bridge Processor ReadyThis motherboard supports the latest Intel Sandy Bridge processors in the LGA1155 package, with memory and PCI Express controllers integrated to support 2-channel (4 DIMM) DDR3 memory and 16 PCI Express 2.0 lanes. This provides great graphics performance. Intel Sandy Bridge processors are among the most powerful and energy efficient CPUs in the world.Intel H67 ChipsetThe Intel H67 Express is the latest single-chipset design that supports the new socket 1155 Intel Core i3/Core i5/Core i7 2nd generation processors. It improves performance by utilizing serial point-to-point links, allowing for increased bandwidth and stability. Additionally, the H67 comes with 2 SATA 6Gb/s and 4 SATA 3Gb/s ports for faster data retrieval, doubling the bandwidth of current bus systems. Moreover, Intel H67 Express Chipset also supports iGPU function.Quad-GPU CrossFireX Support!Flexible Multi-GPU solutions, Your Weapon of Choice! P8H67-M brings you the multi-GPU choice of ATI Quad-GPU CrossFireX. The motherboard features the most powerful Intel H67 platform to optimize PCIe allocation in multiple GPU configurations. Expect a brand-new gaming style you ve never experienced before!Native SATA 6Gb/s SupportThe Intel H67 Chipset natively supports next-generation Serial ATA (SATA) storage interface, this motherboard delivers up to 6.0 Gb/s data transfer rates. Additionally, get enhanced scalability, faster data retrieval, double the bandwidth of current bus systems.

ASUS P8Z68-V LX Desktop Motherboard – Intel LGA-1155 Socket $130 This motherboard supports the latest Intel second generation Core i7/Core i5/Core i3 processors in the LGA1155 package, with memory and PCI Express controllers integrated to support 2-channel (4 DIMM) DDR3 memory and 16 PCI Express 2.0 lanes. This provides great graphics performance. Intel second generation Core i7/Core i5/Core i3 processors are among the most powerful and energy efficient CPUs in the world.

ASUS Rampage II Extreme – Intel Socket 1366 $289.99 Product features: ASUS Rampage II Extreme – Intel Socket 1366 Features LGA1366 Intel® Core™i7 Processor support This motherboard supports the latest Intel® Bloomfield processors in LGA1366 package which has memory controller integrated to support 3-channel (6 DIMMs) DDR3 memory. Support Intel(R) QuickPath Interconnect (QPI) with system bus up to 6.4GT/s and a max bandwidth of up to 25.6GB/s. Intel® Bloomfield processor is one of the most powerful and energy efficient CPU in the world. PCIe 2.0 Double Speed; Double Bandwidth This motherboard supports the latest PCIe 2.0 devices for double speed and bandwidth which enhances system performance. Intel® X58 Chipset The Intel® X58 Express Chipset is the latest chipset designed to support latest Intel® Core™ i7 Processors and Intel’s next generation system interconnect interface, Intel® QuickPath Interconnect (QPI), providing improved performance by utilizing serial point-to-point links, allowing increased bandwidth and stability. It also supports up to 36 PCI Express 2.0 lanes providing better graphics performance. SLI/CrossFire On-Demand Why choose when you can have both? SLI or CrossFireX? Fret no longer because with the ROG Rampage II Extreme, you’ll be able to run both multi-GPU setups. The board features SLI/CrossFire on Demand technology, supporting up to three graphics cards in a 3-Way SLI or CrossFireX configuration. Whichever path you take, you can be assured of jaw-dropping graphics at a level previously unseen. Triple-Channel, DDR3 1800(O.C.) MHz The motherboard supports DDR3 memory that features data transfer rates of 1800(O.C.)/1600(O.C.)/1333/1066 MHz to meet the higher bandwidth requirements of the latest operation system, 3D graphics, multimedia, and Internet applications. The triple-channel DDR3 architecture triple the bandwidth of your system memory to boost system performance, eliminating bottlenecks with peak bandwidths of up to 43.2 GB/s. TweakIT Hardcore OV with finger tweaking fun

ASUS XONAR DX 7.1 Channels PCI Express Sound Card $89 The Xonar DX is capable of delivering 35 times cleaner audio quality with 116dB SNR in comparison to most motherboard onboard audio with only 85dB SNR. While noise is unavoidable, the Xonar DX dramatically reduces the amount of background noise, and it is this distinction that allows the Xonar DX to produce as little as 1/32 (-105dB) of the total harmonics distortion versus traditional motherboard audio (-75dB). As most onboard audio only provide 80~86 dB SNR audio quality, background noises are easily heard while listening to music or playing games. By adopting the CirrusLogics CS4398 audio DAC (120dB SNR & 117dB THD+N) that is often used in Hi-Fi devices, the Xonar DX provides at least 30% better quality sounds than the average onboard audio. With the new audio architecture in Vista, users will sometimes be unable to achieve multi-channel sounds, DirectSound; and EAX 5.0 sound effects in EAX 5.0 Titled PC games. With the ASUS Xonar DX, all these problems will be solved. With support for the innovative DS3D GX 2.0 technology, the Xonar DX automatically supports the latest EAX and DirectSound HW after installation without the need to search for additional drivers or OpenAL as most games are DS3D/DirectX compatible. VocalFX is an innovative voice processing technology for users voices to enter into the realistic gaming landscape (VoiceEX), or to emulate the background scenes in online chats (ChatEX). It also allows them to disguise their voice pitches (Magic Voice). With all these features, users will have boundless entertainment while utilizing voice communications on the PC. Besides delivering impressive audio quality, the Xonar DX, like other members of the Xonar family of audio devices, is also packed with multiple sound technologies from Dolby to deliver outstanding entertainment experiences. These include Dolby Digital Live, which converts PC or game audio content into Dolby Digital in real-time; Dolby Headphone, which creates a surround sound l

ATI Radeon X1950 Pro 256MB PCI Express x16 Video Card ( Dual DVI) $159.17 The Radeon X1950 PRO delivers high-definition entertainment with strikingly fast gaming performance, industry-leading image quality and crystal clear digital video. With an exclusive set of image quality features and Avivo video and display technology, the Radeon X1950 PRO will let you get the most out of your gaming and entertainment experiences. Features 36 pixel shader processors 8 vertex shader processors Up to 256-bit 8 channel GDDR3 memory interface Native PCI Express x16 bus interface Plug-and-play (native) CrossFire Shader Technology Support for Microsoft DirectX 9.0 programmable vertex and pixel shaders in hardware. Shader Model 3.0 vertex and pixel shader support: Full speed 32-bit floating point processing High dynamic range rendering with floating point blending and anti-aliasing support High performance dynamic branching and flow control Complete feature set also supported in OpenGL 2.0 Anti-Aliasing and Anisotropic Filtering 2x/4x/6x Anti-Aliasing modes: Sparse multi-sample algorithm with gamma correction, programmable sample patterns, and centroid sampling New Adaptive Anti-Aliasing mode Temporal Anti-Aliasing Lossless Color Compression (up to 6:1) at all resolutions, up to and including widescreen HDTV 2x/4x/8x/16x Anisotropic Filtering modes: Up to 128-tap texture filtering Adaptive algorithm with performance and quality options Improved rendering with higher subpixel precision and LOD computation levels New rotational high quality rendering mode 3Dc+ Advanced Texture Compression High quality 4:1 compression for normal maps and luminance maps Works with any single-channel or two-channel data format Ring Bus Memory Controller Programmable arbitration logic maximizes memory efficiency, software upgradeable New fully associative texture, color, and Z cache design Hierarchical Z-Buffer with E

ATTO CTFC-84EN-000 Fibre Channel Host Bus Adapter – 4 x LC – PCI Express 2.0 – 8Gbps $3395 CTFC-84EN-000 Fibre Channel Host Bus Adapter supports the most demanding application requirements, including high-definition video, rich content databases and other high-bandwidth environments.

ATTO Celerity CTFC-41ES-0R0 Fibre Channel Host Adapter – 1 x LC – PCI Express – 4Gbps $995 The Celerity CTFC-41ES-0R0 Fibre Channel Host Adapter supports the most demanding application requirements, including high-definition video, rich content databases and other high-bandwidth environments. It takes advantage of the latest in host interconnect technology PCI Express a serial, high-speed connection that supports aggregate throughput up to 1 GB/second (x4 PCIe). Software compatible with existing PCI and PCI-X products, the FC-41ES uses the same device drivers as the other Celerity FC family products, simplifying user installation and support.

ATTO Celerity FC-42ES Fibre Channel Host Adapter – 2 x LC – PCI Express – 4Gbps $1006.11 The Celerity FC-42ES Fibre Channel Host Adapter takes advantage of the latest in host interconnect technology PCI Express, a serial, high-speed connection that supports aggregate throughput up to 1 GB/second (x4 PCIe). Software compatible with existing PCI and PCI-X products, the FC-42ES uses the same device drivers as the other Celerity FC family products, simplifying user installation and support.

ATTO ExpressPCI UL5D Dual Channel Ultra 320 SCSI Controller – Up to 320MBps Per Channel – 2 x 68-pin VHDCI Ultra320 SCSI – SCSI External, 2 x 68-pin HD-68 Ultra320 SCSI – SCSI Internal $387.45 The ATTO ExpressPCI UL5D dual-channel Ultra320 host adapter offers the highest SCSI performance for demanding server and professional workstation environments. The ExpressPCI UL5D boasts data-transfer rates of up to 640 MB/sec. and offers support for PCI Express interconnect a high-speed (serial) bus interface. This host adapter is an ideal fit for high performance video/audio editing applications as well as Enterprise servers and high-end workstations running high-volume, mission-critical applications such as messaging and databases. Only ATTO ExpressPCI host adapters feature the exclusive Advanced Data Streaming (ADS) Technology that allows fast and efficient data movement with reduced CPU utilization.

ATTO ExpressSAS H644 8-channel SAS Controller – PCI Express x8 – 600MBps Per Port – 1 x 4-pin SFF-8088 mini SAS 300 – Serial Attached SCSI External, 1 x 4-pin SFF-8087 mini SAS 300 – Serial Attached SCSI Internal $319.54 The ExpressSAS H644 is among ATTO’s first host adapters to provide blazing-fast 6-Gb performance at 600MB/sec. per port. By utilizing a serial, point-to-point architecture, in addition to PCI Express 2.0 bus technology, ExpressSAS 6-Gb host adapter is engineered for demanding IT and digital media applications which require more performance than 3-Gb SAS/SATA can provide. The ExpressSAS H644 features four internal ports, four external ports and allows connections to 256 end-point devices.

ATTO ExpressSAS H680 8-channel SAS Controller – 600MBps Per Port – 2 x 4-pin SFF-8088 mini SAS 300 – Serial Attached SCSI External $317.88 The ExpressSAS H680 is among ATTO’s first host adapters to provide blazing-fast 6-Gb performance at 600MB/sec. per port. By utilizing a serial, point-to-point architecture, in addition to PCI Express 2.0 bus technology, ExpressSAS 6-Gb host adapter is engineered for demanding IT and digital media applications which require more performance than 3-Gb SAS/SATA can provide. The ExpressSAS H680 features eight external ports and allows connections to 256 end-point devices.

ATTO ExpressSAS H6F0 16-channel SAS Controller – PCI Express x8 – 600MBps Per Port – 4 x 4-pin SFF-8088 mini SAS 300 – Serial Attached SCSI External $667.76 The ExpressSAS H6F0 is among ATTO’s first host adapters to provide blazing-fast 6-Gb performance at 600MB/sec. per port. By utilizing a serial, point-to-point architecture, in addition to PCI Express 2.0 bus technology, ExpressSAS 6-Gb host adapter is engineered for demanding IT and digital media applications which require more performance than 3-Gb SAS/SATA can provide. The ExpressSAS H6F0 features sixteen external ports and allows connections to 512 end-point devices.

ATTO UL5D Dual Channel ULTRA320 SCSI RAID Controller – PCI Express x4 – Up to 320MBps Per Channel – 2 x 68-pin VHDCI Ultra320 SCSI – SCSI External $345.58 The ATTO ExpressPCI UL5D Low-Profile Ultra320 SCSI host adapter is the industry’s first low-profile PCIe SCSI host adapter. Utilizing Ultra320 SCSI and next-generation PCI Express (PCIe) technology. With throughput of up to 320 MB/sec. per channel for a combined speed of up to 640 MB/sec., the ATTO ExpressPCI UL5D Low-Profile SCSI host adapter is ideal for integration into enclosures where space is at a premium. Easy to deploy, manage and scale, the UL5D Low-Profile host adapter is the ideal solution for data-intensive environments such as 10-bit high definition video, transactional database applications, email servers and large server farms.

Adaptec 29160 Ultra 160 SCSI Controller – Up to 160MBps – 1 x 68-pin HD-68 Ultra160 SCSI – SCSI External, 1 x 68-pin HD-68 Ultra160 SCSI – SCSI Internal, 1 x 68-pin HD-68 Wide Ultra SCSI – SCSI Internal, 1 x 50-pin IDC Ultra SCSI – SCSI Internal $99 The Adaptec SCSI Card 29160 is tailored for entry to mid-range server environments. It delivers the maximum throughput for a single channel Ultra160 SCSI card by using a 64-bit PCI interface. The Adaptec SCSI Card 29160 provides the ideal connection to Ultra160 SCSI (LVD) hard disks and devices (internally and externally) and legacy devices (internally).

Adaptec 29320ALP-R Single Channel Ultra 320 SCSI RAID Controller – Up to 320MBps – 1 x 68-pin VHDCI Ultra320 SCSI – SCSI External, 1 x 68-pin HD-68 Ultra320 SCSI – SCSI Internal $217.77 The Adaptec SCSI Card 29320ALP-R is a low-profile, 64-bit 133 MHz PCI-X, single-channel Ultra320 SCSI card with integrated HostRAID optimized for rack-mount servers. The Adaptec 29320ALP-R is a low-cost RAID 0, 1 and 10 solution. In addition, the Adaptec 29320ALP-R offers new drivers for HostRAID, both Linux and Windows Server 2003, as well as the same browser-based management tool used by Adaptec RAID products. The Adaptec 29320ALP-R provides data protection at the fastest SCSI speeds available up to 320 MByte/sec, ideal for mainline storage, streaming video and audio, and other bandwidth-intensive applications.

Adaptec 29320ALP-R Single Channel Ultra 320 SCSI RAID Controller – Up to 320MBps Per Channel – 1 x 68-pin VHDCI Ultra320 SCSI – SCSI External, 1 x 68-pin Ultra320 SCSI – SCSI Internal $211 The Adaptec SCSI Card 29320ALP-R is a low-profile, 64-bit 133 MHz PCI-X, single-channel Ultra320 SCSI card with integrated HostRAID optimized for rack-mount servers. The Adaptec 29320ALP-R is a low-cost RAID 0, 1 and 10 solution. The Adaptec 29320ALP-R provides data protection at the fastest SCSI speeds available up to 320 MByte/sec, ideal for mainline storage, streaming video and audio, and other bandwidth-intensive applications.

Adaptec 29320LPE Single Channel Ultra 320 SCSI Controller – PCI Express x1 – Up to 320MBps – 1 x 68-pin VHDCI (mini-Centronics) Ultra320 SCSI – SCSI External, 1 x 68-pin HD-68 Ultra320 SCSI – SCSI Internal $340.89 The Adaptec SCSI Card 29320LPE delivers the industry’s first Ultra320 SCSI tape connectivity for PCIe servers with the reliability and stability of a single-channel I/O interface.

Adaptec 29320LPE Single Channel Ultra 320 SCSI Controller – PCI Express x1 – Up to 320MBps – 1 x Ultra320 SCSI – SCSI Internal, 1 x 68-pin VHDCI – External $287.92 The Adaptec SCSI Card 29320LPE delivers the industry’s first Ultra320 SCSI tape connectivity for PCIe servers with the reliability and stability of a single-channel I/O interface.

Adaptec 29320LPE Single Channel Ultra 320 SCSI Controller – PCI Express x1 – Up to 320MBps – 1 x Ultra320 SCSI – SCSI Internal, 1 x 68-pin VHDCI – External $275 The Adaptec SCSI Card 29320LPE delivers the industry’s first Ultra320 SCSI tape connectivity for PCIe servers with the reliability and stability of a single-channel I/O interface.