How Businesses Are Using Location Based Marketing…. !
Imagine the anxiety of queuing up at your local store to buy a latest gadget that you know is running low in stock. Will you make it… or will the person in front of you get the last one, ruining your day and wasting the hour and a half wait before the store opened. We all have been in that position, some or the other time, and wonder how nice would it be if we could know beforehand. Only if people at different locations around a geographic region could send out a location tagged ‘status’ or ‘tweet’ of the availability of that gadget in their own local store, we thought. This location based interaction could give a whole new meaning to shopping, and thanks to ‘Location Based Social Network Marketing Services’, it now can.
Earlier this year in January we mentioned in one of our post Location-Based Social Networking will be our future and year 2010 has indeed been a year of location based social media marketing. This clearly spells change for the online marketing world. As more and more people own phones that can tell you where you are and plot this information on a map [GPS enabled mobile devices], location based social media tools have become possible. Geo-location, in conjunction with mobile devices enables real time updates – what’s happening, where it is happening while it is happening and this is set to change the scenario of online marketing. Companies can use geo-targeted internet marketing strategies for higher returns as discussed in Internet Marketing and Marketing Strategy for higher returns.
The utility of location sharing in social media is huge. Tying location to reviews, discussions and other content will really help, both who are generating the content and those looking for and benefiting from them. This data can be shared with others or used together with discussions, reviews and other information to build a resource and community that is location-dependent.
Location based marketing also adds significant value to an online community.
- People reviewing cafes, bars, restaurants, cinemas in a certain area and recommending places people might like to visit
- Groups of local activists looking to organize themselves.
- People sharing information on good and safe running routes.
- People wanting to report on things that need fixing in their neighborhood
- Friends wanting to share their location and tell others where they are and what they are doing.
Social Media Marketing Tools and How they can help Businesses
Foursquare: Foursquare is one such great tool that lets you share where you are and add tips and reviews of cafes, shops, restaurants, bars, theatres or of any other place. This can then be shared on twitter and Facebook. It has a dashboard for businesses to see information about who had ‘checked-in’ at their location. This tells businesses when people check-in, how they discuss them (on Facebook or twitter) who visit them most often and those who visit most recently. This is useful and valuable information for any brand as it lets you start to understand your customers in a way you have never done before. Foursquare is growing in use and in the ways people are using it.
On Foursquare your friends are told where you are. So when somebody checks in at a cafe their friends will learn where they are and so learn about the cafe, where they are and what they do. This is what is called peer-to-peer recommendation and is the best possible way of promoting a brand.
Facebook : Facbook has introduced ‘places’ for location sharing. Places check-ins will automatically go to a users profile and news stream and it can be extended to marketers unless privacy settings are adjusted. People will be able to discover new areas or locations through Places and when their friends check-in from a venue they will broadcast their presence at that place to their entire Facebook network.
Now with this information marketers can deliver a targeted advert to customers when they are close to a point of decision. This is very powerful as the companies will be able to deliver compelling discounts and offers even before the customer types in a query into the search engine.
Loopt : Loopt is another location based service that allows subscribers to use their location to discover friends, places and events around them. It, too, has started offering its subscribers rewards for “checking-in” in the same way as Foursquare. The advertisers can make use of a variety of advertising options it provides like click to call, click to video and click for coupons..
Gowalla: Gowalla is a key competitor of Foursquare and is very similar to it in working as a game , awarding subscribers points based on how often they go out, the number of places they visit and even the number of friends they meet along the way.
Booyah’s Mytown: Mytowon is a location based application which is different from all of the above mentioned services in the sense that it is more akin to social games such as Zynga’s Farmville and Mafia Wars. The users check-in at nearby businesses, gain experience points, unlock rewards and earn cash to buy their favourite real –life places.
Likeourselves a very interesting Location based services is launched which helps you hang out not just with your friends, but with your type of people you haven’t previously met by choosing the groups you belong to at nearby geographical locations.
Any time, a user is in a given location, newspapers online can send them stories from that area. This can be extremely useful in case any untoward incident has been reported from that area. Or a user can have a running subtext on his mobile of all the interesting places or events happening in that neighbourhood at that time.
Google’s Near Me now runs off your mobile, and automatically gets you all the top-rated entertainment, eating places, or anything else you are interested in right on your screen. The important thing is you don’t need to manually search for anything any more.
Here is how businesses are using location based marketing…!
Starbucks and L’Oreal Test Location-Based SMS Coupons in UK:O2 Media, the mobile marketing arm of O2, has signed on Starbucks and L’Oreal as the first two brands to test the location-based messaging service in the UK for a six-month trial period. The O2/Placecast partnership lets Starbucks and L’Oreal fence off geographic zones and push SMS discounts to O2 customers who enter those areas.
We would love to hear your comments and views on the location based marketing.
About the Author
SysComm International provides focused Internet marketing services including fully managed and highly successful Search Engine Marketing and Social Media Marketing campaigns.
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Cengage Advantage Books: Cultural Anthropology: A Problem-Based Approach $70.95 Learn anthropology within a strong active learning environment when you open Robbins’ unique sixth edition. In a first of-of-its-kind problem-based format, this brief, cost-effective text presents a variety of questions focused on the most important issues anthropologists study. You’ll find yourself thinking critically about today’s world as you read engaging Chapter Openers, complete integrated exercises, and review unique Case Studies in Doing Anthropology at the end of each chapter, now with new locator maps for your convenience. In a unique problem-based format, Robbins’ text presents a variety of questions focused on the most important issues anthropologists study. Within the book’s engaging narrative, you’ll learn how to analyze your own culture as a basis for understanding the cultures of others. Presentations are organized around problems rather than topics, creating a natural discussion of traditional concerns such as kinship, caste, gender roles, and religion. Meaningful questions integrated throughout further guide you in exploring these subjects. |
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Child Locator System GPS Device for Parents $129.99 Find Anyone! NO CONTRACTS! Place the Child Locator System GPS Device for Parents on an automobile, teenager, child, senior citizen, or pet… You name it, this device will follow it and tell you their exact location. OR just listen in on a conversation… |
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Complete Eldercare Planner, Th: Where to Start, Which Questions to Ask, and How to Find Help $5.99 The Most Comprehensive, All-in-One Resource on Eldercare — Peace of Mind for You and Your FamilyNOW FULLY REVISED AND UPDATED Am I doing the right thing? I work full-time — how can I be in two places at once? Who’s going to pay for Mom’s home care? How do I bring up sensitive subjects like their money, moving, and not driving? Do we need long-term-care insurance? Wait! Do I really want Dad to move in? Where do my parents keep their legal documents? Do they have a will? Caring for elderly loved ones can be a full-time job — on top of regular work and family responsibilities. How can you cope?The answer is Joy Loverde’s The Complete Eldercare Planner, now fully revised and updated with the latest information to help you plan ahead and manage real-life eldercare crises. Everything you need is on these pages, with essential checklists, practical communication tips, free and low-cost resources, websites, step-by-step action plans, questions to ask the professionals, record-keeping forms, and The Documents Locator, TM which helps you to always have access to critical paperwork. Here’s a sample of what you’ll find inside: EFFECTIVE PLANNING– Where to start– Getting caught off-guardCOMMUNICARING– Opening up the dialogue– Turning conflict into cooperation– Getting everyone in the family to pitch inCAREGIVERS– How to tell when your elder needs help– Sharing the care– Avoiding burnoutEMERGENCY PREPAREDNESS– Managing medications– Coping with hospitalizationMONEY MATTERS– The cost of long-term care– Ready cashLEGAL MATTERS– Estate planning– Elder advocacyINSURANCE– Getting thecoverage you need– Beyond MedicareHOUSING– Home suite home– When Mom or Dad moves inSAFE AND SECURE– Minimizing distress over distance– Accident-proofing the homeTRANSPORTATION– When it is no longer safe to drive– Alternative transportation |
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Complete Eldercare Planner: Where to Start, Which Questions to Ask, and How to Find Help $15.99 “Am I doing the right thing?” “I work full-time — how can I be in two places at once?” “Who’s going to pay for Mom’s home care?” “How do I bring up sensitive subjects like their money, moving, and not driving?” “Do we need long-term-care insurance?” “Wait! Do I really want Dad to move in?” “Where do my parents keep their legal documents?” “Do they have a will?” Caring for elderly loved ones can be a full-time job—on top of regular work and family responsibilities. How can you cope?The answer is Joy Loverde’s The Complete Eldercare Planner, now fully revised and updated with the latest information to help you plan ahead and manage real-life eldercare crises. Everything you need is on these pages, with essential checklists, practical communication tips, free and low-cost resources, web-sites, step-by-step action plans, questions to ask the professionals, record-keeping forms, and The Documents Locator,™ which helps you to always have access to critical paperwork. Here’s a sample of what you’ll find inside:EFFECTIVE PLANNING: Where to start — Getting caught off-guardCOMMUNICARING: Opening up the dialogue — Turning conflict into cooperation — Getting everyone in the family to pitch inCAREGIVERS: How to tell when your elder needs help — Sharing the care — Avoiding burnoutEMERGENCY PREPAREDNESS: Managing medications — Coping with hospitalizationMONEY MATTERS: The cost of long-term care — Ready cashLEGAL MATTERS: Estate planning — Elder advocacyINSURANCE: Getting the coverage you need — Beyond MedicareHOUSING: Home suite home — When Mom orDad moves inSAFE AND SECURE: Minimizing distress over distance — Accident-proofing the homeTRANSPORTATION: When it is no longer safe to drive — Alternative transportationHEALTH AND WELLNESS: Taking charge of health — Communicating with the |
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Deer $4.47 Used – This lovely new title follows the life cycle of a deer, from a kid’s first wobbly steps to finding a mate. You can also find out about some of the different habitats that are the deer’s home, the threats facing deers today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a deer has been in your neighbourhood. It includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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Deer $23.79 New – This lovely new title follows the life cycle of a deer, from a kid’s first wobbly steps to finding a mate. You can also find out about some of the different habitats that are the deer’s home, the threats facing deers today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a deer has been in your neighbourhood. It includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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Deer $25 This lovely new title follows the life cycle of a deer, from a kid’s first wobbly steps to finding a mate. You can also find out about some of the different habitats that are the deer’s home, the threats facing deers today, and why some people see them as pests. You can also be an “animal detective” and find out how to tell if a deer has been in your neighborhood. It also includes an animal map, locator map, life cycle summary, and “unusual fact” boxes. |
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Deer $23.95 This lovely new title follows the life cycle of a deer, from a kid’s first wobbly steps to finding a mate. You can also find out about some of the different habitats that are the deer’s home, the threats facing deers today, and why some people see them as pests. You can also be an “animal detective” and find out how to tell if a deer has been in your neighborhood. It also includes an animal map, locator map, life cycle summary, and “unusual fact” boxes. |
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Dinosaur Detective Handbook $6.98 Dinosaurs became extinct, or died out, about 65 million years ago. So how can you be a dinosaur detective if they no longer exist? Because dinosaurs are all around us. From the books we read to the TV shows and movies we watch, even the ground we walk on provides us with information, as dinosaur fossils may be buried deep within it. Use this book to discover 50 different dinosaurs. See what they looked like, find out when they lived –and how we are constantly discovering new kinds.Fifty factfiles plus illustrations Locator maps and super facts Timeline poster Stickers Glossary |
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Duck $23.95 Discover the exciting world of the duck, from a city pond to a remote coastal bay, and explore some of the different habitats that are the duck’s home. Could you tell the difference between a male and female duck? Would you recognize a duck in flight? Do you know what its nest looks like? Follow the duck’s life cycle, from the hatching of a chick to finding a mate. And find out about the threats facing ducks today and how to feed them properly. This work includes an animal map, locator map, life cycle summary, and “unusual fact” boxes. |
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Easy Key Finder Locator Find Lost Chain Locater Whistle $3.99 This key finder can be attached to your remote control, keys or any other misplaced items. When you want to find the misplaced items, all you need to do is to whistle or shout. Any loud noise causes the key finder to beep and the light to flash. |
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Exploring Britain’s Historic Houses $25.95 New – The fabulous book showcases more than 200 of Britain’s finest historic houses. While many of the houses featured have passed into the care of such organisations as the National Trust, many are still lived in today. Each house is described, with an account of its history, what there is to see now, who has lived there and who lives there today. Locator maps will help you find each house should you wish to visit. |
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Exploring Britain’s Historic Houses $5.35 Used – The fabulous book showcases more than 200 of Britain’s finest historic houses. While many of the houses featured have passed into the care of such organisations as the National Trust, many are still lived in today. Each house is described, with an account of its history, what there is to see now, who has lived there and who lives there today. Locator maps will help you find each house should you wish to visit. |
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Find Public Records Fast: The Complete State, County and Courthouse Locator $65.95 New – Cut through the maze of bureaucratic red tape and go directly to the source of public information. |
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Fox $25.95 Used – This lovely title follows the life cycle of a fox, from a cub’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the fox’s home, the threats facing foxes today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a fox has been in your neighbourhood. Includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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Fox $24.48 New – This lovely new title follows the life cycle of a fox, from a cub’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the fox’s home, the threats facing foxes today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a fox has been in your neighbourhood. It also includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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Fox $17.95 Used – This lovely title follows the life cycle of a fox, from a cub’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the fox’s home, the threats facing foxes today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a fox has been in your neighbourhood. Includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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Fox $11.27 Used – This lovely title follows the life cycle of a fox, from a cub’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the fox’s home, the threats facing foxes today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a fox has been in your neighbourhood. Includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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Fox $25.95 New – This lovely new title follows the life cycle of a fox, from a cub’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the fox’s home, the threats facing foxes today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a fox has been in your neighbourhood. It also includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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Fox $11.27 New – This lovely title follows the life cycle of a fox, from a cub’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the fox’s home, the threats facing foxes today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a fox has been in your neighbourhood. Includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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Fox $24.94 Used – This lovely title follows the life cycle of a fox, from a cub’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the fox’s home, the threats facing foxes today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a fox has been in your neighbourhood. Includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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GTMax Key Finder Wireless RF Item Locator Remote Control (4 alarm + 1 remote) $26.99 Key Finder Wireless RF Item Locator Remote Control, Pet, Wallet, Keyfinder (4 alarm receiver + 1 Remote Control). Easy to find radio-frequency locator, a convenient, high-quality gadget that finds up to four missing items in seconds. The easy to find locator comes with two key ring receivers, two thin receiver plates with double-sided adhesive tape (for wallets, remotes, etc.), and a single radio transmitter/controller with four buttons. Should you lose an item, simply click the color-coded button on the transmitter and listen for the beep and look for the flash from the corresponding receiver. The transmitter/controller can find items up to 60~80 feet away, and is powerful enough to penetrate walls, cushions, leather sofas, closet doors, and more. Now you’ll never lose sight of your keys or wallet again. The only trick is to remember where you put the transmitter/controller. It transmits on the 433.92 MHz frequency and offers a volume level of 85 to 90 dB. The bundle also includes a set of batteries (ONE A27-12V battery for the transmitter/controller and FOUR CR2032 +3V Batteries for 4 receiver. |
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Garmin Nuvi 1450 Auto GPS (Refurbished) $193.7 Garmin n vi 1450 5-inch Touchscreen Portable GPS Navigation System General Features: Sleek black and silver design Portable GPS system 5-inch Touchscreen LCD Built-in maps of the United States and Canada Voice prompts (e.g. Turn right in 500 ft. ) Languages: English, British English, German, Spanish, French, French Canadian, Italian Auto re-route (fast off-route and detour recalculation) Choice of route setup (faster time, shorter distance, off road) Route avoidance (avoid highways, tolls etc.) FM traffic compatible Speed limit indicator (displays speed limit for most major roads in the U.S.) Where Am I? Emergency locator feature (find closest hospitals, police & gas stations, nearest address & intersection) ecoRoute (calculates a more fuel-efficient route) QWERTY or ABC keyboard (choose keyboard layout) Custom POIs (ability to add additional points of interest) Garmin Garage vehicles compatible (download car-shaped icons to your device) Garmin Garage voices compatible (download custom voices to your device) Photo navigation (navigate to geotagged photos) World travel clock, unit converter, calculator Picture viewer Garmin Lock (anti-theft feature) microSD card slot (microSD card not included) Specifications: Resolution: 480 x 272 pixels (QVGA) Display orientation: Landscape Built-in rechargeable Lithium-ion battery Battery life: Up to 3 hours Top Panel Features: Power button Side Panel Features: micro Secure Digital (microSD) card slot Rear Panel Features: Speaker Mini USB/Power connector Power Specifications: Input: 4.75-5.25V ~ 1A Unit Dimensions: 3.4 x 5.4 x 0.6-inches (H x W x D, approximate) 7.8 ounces (221.1 g) Regulatory Approvals: FCC CE WEEE |
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Garmin Nuvi 770 (North America) $589.99 The Garmin Nuvi 770 GPS Unit is a personal travel assistant that features many popular GPS features that have propelled Garmin to the top of the GPS market. The Nuvi 770 features popular options such as a widescreen display, an FM Transmitter, emergency locator and route planning. Garmin Nuvi 770 Screen: With the Nuvi 770 users can take advantage of a 4.3 inch display that operates on a widescreen setup, making finding your way easier on the eyes, while offering brilliant color, contrast and sun optimized features. Nuvi 770 Navigation Features: The 770 also features a ton of features found on the preloaded Garmin City Navigator NT street maps. Those features include millions of points of interest, such as hotels, restaurants, fuel stations, ATM’s, and many other popular business and landmark locations. The Nuvi 770 also features 2-d and 3D maps that also feature turn-by-turn directions that also include voice guided cues. In addition the Nuvi 770 features custom points of interest, including school zones, safety camera locations, and proximity alerts. EMERGENCY SERVICES By clicking on the “Where Am I?” option users can find hospitals, police stations, fule stations, and the nearest address and intersection. For drivers or hikers on the move latitude and longitude are also available, a great option for campers who may be off road or adventures in uncharted areas. HANDS FREE GARMIN CALLING With the Nuvi 770 users can also take advantage of bluetooth capabilities, by pairing their device with the Nuvi 770 users can take advantage of hands free calling between the Nuvi and their cell phones. GARMING NUVI TRIP PLANNING Going on a trip? The Nuvi 770 has all of the amenitities you’ll need including the ability to program and sve up to 10 routes, while the log program on the GPS unit allows travelers to leave a “breadcrumb” trail of up to 10,000 points. Travelers can also avoid traffic by using the devices integrated FM TMC receiver to find local traffic bottlenecks, whi… |
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Garmin n vi 780 Automobile Navigator – 4.3 Active Matrix TFT Color LCD $327.79 Go wide and get MSN Direct with n vi 780 Automobile Navigator. Advanced navigation features, FM transmitter and hands-free calling, plus real-time local weather, traffic, movie times, stock information, gas prices and news and local events. Its premium navigation capabilities, like route planning and a handy locator, give you peace of mind on the go. With next-generation dynamic content from MSN Direct, n vi 780 is one resourceful personal travel assistant. Using the included receiver and free trial service to MSN Direct, you can check the weather, avoid traffic backups. Keep track of yourself and your car with n vi 780. Just tap Where Am I? to find the closest hospitals, police stations, fuel stations, nearest address and intersection. Also see your exact latitude and longitude coordinates. n vi 780 even remembers where you parked. It automatically marks your position when you remove it from the windshield mount, so you can navigate with n vi on foot and find your way back to your vehicle. Perfect for unfamiliar spots and crowded lots such as amusement parks, stadiums and malls. n vi 780 includes advanced navigational features to take the worry out of traveling. With route planning you can save 10 routes, specify via points and preview simulated turns on the 780′s wide screen. A trip log provides an electronic bread crumb trail of up to 10,000 points, so you can see where you’ve been on the map. Talk about worry-free driving. n vi 780 integrates Bluetooth wireless technology with a built-in microphone and speaker for hands-free calling. With n vi 780′s wireless FM transmitter you can hear audio, including voice prompts, MP3s and audio books, through your vehicle’s stereo. It also comes with Garmin Lock, an anti-theft feature, and configurable vehicle icons that let you select car-shaped graphics to show your location on the map. |
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Gem Trails of Pennsylvania and New Jersey $19.35 Used – Updated with new & added sites. Detailed text, contact information, and directions lead you to over 45 of the best sites to find minerals and fossils. Complete with a handy color insert of mineral specimens, rock and mineral club appendix, glossary, and a mineral locator index. |
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Gem Trails of Pennsylvania and New Jersey $184.05 New – Updated with new & added sites. Detailed text, contact information, and directions lead you to over 45 of the best sites to find minerals and fossils. Complete with a handy color insert of mineral specimens, rock and mineral club appendix, glossary, and a mineral locator index. |
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Gem Trails of Pennsylvania and New Jersey $19.35 Used – Updated with new & added sites. Detailed text, contact information, and directions lead you to over 45 of the best sites to find minerals and fossils. Complete with a handy color insert of mineral specimens, rock and mineral club appendix, glossary, and a mineral locator index. |
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Hare $18.2 Used – This lovely new title follows the life cycle of a hare, from a leveret’s first steps out of its form to finding a mate. You can also find out about some of the different habitats that are the hare’s home, the threats facing hares today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a hare has been in your neighbourhood, and how to tell the difference between a hare and rabbit. Includes an animal map, locator map, life cycle su |
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Hare $23.95 This lovely new title follows the life cycle of a hare, from a leveret’s first steps to finding a mate. You can also find out about some of the different habitats that are the hare’s home, the threats facing hares today, and why some people see them as pests. You can also be an “animal detective” and find out how to tell if a hare has been in your neighborhood, and how to tell the difference between a hare and a rabbit. It also includes an animal map, locator map, life cycle summary, and “unusual fact” boxes. |
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Hedgehog $172.67 New – This lovely new title follows the life cycle of a hedgehog, from a hoglet’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the hedgehog’s home, the threats facing hedgehogs today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a hedgehog has been in your neighbourhood. It also includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |
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Hedgehog $83.18 This lovely new title follows the life cycle of a hedgehog, from a hoglet’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the hedgehog’s home, the threats facing hedgehogs today, and why some people see them as pests. You can also be an “animal detective” and find out how you can tell if a hedgehog has been in your neighbourhood. This book also includes an animal map, locator map, life cycle summary, and “unusual fact” boxes. |
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Hedgehog $30.95 New – This lovely title follows the life cycle of a hedgehog, from a hoglet’s first steps out of its den to finding a mate. You can also find out about some of the different habitats that are the hedgehog’s home, the threats facing hedgehogs today and why some people see them as pests. You can also be an ‘animal detective’ and find out how you can tell if a hedgehog has been in your neighbourhood. Includes an animal map, locator map, life cycle summary and ‘unusual fact’ boxes. |